Friday, July 13, 2007

Sony rules out PS3 price cut in Europe

Sony has disappointed gamers by announcing that it will not be discounting the Playstation 3 (PS3) in Europe, despite knocking $100 (£50) off the price of the console in the US earlier this week.

The company said that instead of cutting prices, it was introducing a better value "starter pack" that will include an additional controller and two leading games such as Resistance: Fall of Man or MotorStorm.

As of next week, the PS3 will only be available in its bundled form, which Sony says will give purchasers £115 of additional content and hardware for free.

Sony's recommended retail price for the PS3 of £425 in the UK and \u20AC599 in Europe will remain on hold.

David Reeves, president of Sony Computer Entertainment Europe (SCCE), said: "We are confident that this amazing value starter pack will encourage many more keen gamers to join the PS3 community."

Sony hopes that the new bundle will help some of the UK's 9 million PS2 owners upgrade to the PS3. The company has sold just 1.2m PS3s across Europe since the console was launched earlier this year.

Although it is very technologically advanced, incorporating the latest Blu-ray high-definition DVD player, the PS3 is much more expensive than Mircrosoft's Xbox 360 and Nintendo's Wii.

The PS3 starter pack is on sale for around £100 more than the equivalent Xbox package and £200 more than the Wii.

In another blow to British gaming enthusiasts, Sony also confirmed today that it had no plans to introduce the new and enhanced 80 gigabyte version of the PS3 in Europe.

Despite the introduction of the 80 gigabyte console in the US this week, a spokesman for SCCE said that the current 60 gigabyte PS3 offered European players "everything they need". He added that to have two versions of the console on offer would cause unnecessary "consumer confusion".

By ; Ben Bland, Online City Reporter

Via : www.telegraph.co.uk

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